Email Marketing

What is email marketing

email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more!

An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal. Email campaigns are often sent through email service providers, like Campaign Monitor.

Reason why you need email marketing:

  • More effective than social media (for customer acquisition)
  • Economic and Cost Effective
  • Personal and Customisable
  • Mobile devices allow people to check their email constantly
  • It creates a call to action

Want to bring customers back to your website? Dedicate an email campaign for that very purpose. For example, you can do this when you want your customers to check out a big sale.

You can also use email marketing to advertise blog posts, do-it-yourself guides and other interesting content on your website. People who click through might share your content and provide backlinks, bringing even more value to email campaigns.

  • New Lead Generation

  • Easy to Gauge Effectiveness

  • Guaranteed Delivery of you email

  • Increasing Website Traffic