PPC Management

What Is PPC Marketing?

PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site, but on some platforms you can also pay for other actions like impressions, video views and on-site engagements.

Reason why you need PPC marketing for business:

  • It is cost effective
  • It’s the fastest method to get targeted visitors
  • It’s the easiest way to test if your product sells
  • It works well with other digital marketing channels
  • It allows you to execute advanced marketing techniques like Retargeting

When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.

Let’s say that you are selling web hosting packages and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant results.

  • Take advantage of business opportunities

  • Rich Functionality and Reporting

  • Measurable results

  • No dependencies on SEO or Google Algorithmic changes

  • Reach the right audience