What Is PPC Marketing?
PPC stands for “pay-per-click”. PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad. In many cases, you’ll be paying for ad clicks that take users to your site, but on some platforms you can also pay for other actions like impressions, video views and on-site engagements.
Reason why you need PPC marketing for business:
- It is cost effective
- It’s the fastest method to get targeted visitors
- It’s the easiest way to test if your product sells
- It works well with other digital marketing channels
- It allows you to execute advanced marketing techniques like Retargeting