Why you must have a website go for your business:
- Helps with business goals
That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
- 24 hours per day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
- Gives you a voice
Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.
- It’ll Help You Reach a Bigger Audience
This is another no-brainer. If you’re running an old-school company, your audience is limited to the people who happen to know where your store is. Maybe they drive by it every day, maybe they’ve heard of you through your cold calls, advertisements, Yellow Pages listings or taped-up street signs. But that’s a narrow customer base that comprises people who are probably in a fairly limited geographic area. If your business doesn’t have a storefront, you have an even smaller audience.Once you unveil your website, your audience immediately expands to everyone on the Internet. That’s billions of people. Sure, the majority of them will never find you or have use for your business, but the potential is there. And the cost for this amazing result was maybe a half-hour of your time and a little money (yes, we’re totally simplifying here, but you catch our drift). How’s that for a return on your investment?