The Best SEO to More Sales
In its simplest form, search engine optimization is anything done to improve the ranking of a website on search engine results pages (SERPs). The goal for most businesses is to increase their website visibility or traffic and ranking high for targeted search terms or phrases on search engines like Google and Bing will do just that.
For a slightly more thorough definition, SEO is defined as “a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search results page of a search engine (SERP) – including Google, Bing, Yahoo and other search engines.”
SEO is one of the most cost-effective methods that a business can use to gain exposure and produce results. Most businesses are primarily concerned with the return on investment. With SEO, the ROI is quite high compared to pay-per-click (PPC) campaigns.
Google will then find the match between the information on your website and the search your potential customer just did, and serve your website up in the search results. (It does get a bit more complicated, involving how well the website’s technical back end is set up, how long the website has existed and how much and how often new content is added to the site, but for the purpose of this introductory article, that explanation is just fine).
Without having the right keywords on your website to describe your products and services (right being the words and phrases your customers users to find a company like yours to help them) it would be said that you are not paying attention to SEO.
1. Be Clever in Keyword choosing
Keywords in SEO aren’t used the way they once were, but they’re still a crucial part of the equation. Without keywords, prospects might never find you when they go looking, and this is why keywords are the cornerstone of your SEO strategy.
Let’s say, for instance, that your business sells handmade fly-fishing lures. An obvious keyword phrase that you’re going to want to rank for is, well, handmade fly-fishing lures. However, there are other keywords and phrases that customers are surely using to locate products just like yours, and it’s up to you to determine what they are and to start implementing them in your:
2. Use Social to Grow Your Audience and Reach
In order for social media marketing to work, you need an audience. Otherwise it’s like talking to a brick wall. Unfortunately, growing an audience is also one of the most difficult tasks for businesses. Not only are you competing with other brands for your audience’s attention, but you’re also up against content from their friends and family.
3. Local SEO and Mobile SEO
Local SEO is becoming increasingly important as more consumers use mobile devices to search for businesses
4. Start blogging
Once you have your keywords, you’ll need to add them to your website. Sure, you can add them to your product pages and descriptions, but that alone won’t maximize your reach. You want to include these keywords in as many places as possible on your site. That’s why you need to add a blog to your site.